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Lotus F1 "The tobacco years" type 72
Lou Drozdowski:
Remember when, motor sport was introduced to tobacco? or, All the nice girls...love a sailor.
With special thanks to an article written by Ken Davies.
The popular perception is that this major breakthrough in securing revenue for motor racing was brokered by the imaginative and creative Colin Chapman. But, for the record the first appearance of Gunston cigarettes on the cars of John Love and Sam Tingle at Kyalami in a non championship race was the watershed event.
Chapman however, would be the first to test the waters of corporate sponsorship in January 68 at the Lady Wigram Tasman meeting. Having secured the amount one hundred thousand pounds the Players Navy cut logo appeared on Clark and Hill's Lotus 49.
At first, the organizers balked and threatened to disqualify the team but, Chapman relented stating that Clark was the drawing card and the event was doomed to fail if not allowed to race. Winning handily in New Zeland, Chapman's next foray was to bring the red & white cars to Brands Hatch for the race of champions. This time it was England's ITV who complained after the second practice session. Broadcasting would be cancelled if the logo remained, so Chapman duly had the mechanics tape over the sailors beard and the race was televised. Chapman realizing the poor quality of TV at the time had his victory and kept the sponsors happy.
The rest is history, as Monaco 1968 is commonly regarded as the beginning of tobacco money in F1...less we forget the beard.
Before continuing with the fabled liveries of Gold Leaf / John Player and the type 72...
I begin this topic with Clark's 48 pictured at Hockenheim in his last race as a tribute to the "Flying Scotsman". ld
BDA:
I think sponsorship started the end of what I'll call the "romantic" period but ushered in the "modern" age. The distinction I'm trying to draw is similar to the difference between college football before and after money became involved. It's the difference between a sport and a business.
That's certainly not to say that the money that started trickling - and then rushing - into racing was bad. There were lots of benefits, not the least of which is to make it available to more people and thus increasing its popularity. Of course the money allowed for amazing technological advancements - many of them finding their way to more pedestrian vehicles. But I don't think it is arguable that for good or evil, the "flavor" of F1 changed.
On the more general issue of money in racing, an interesting story was told in the move, "1" (available on Amazon Prime and Vudu). Bernie Ecclestone purchased world wide television rights for F1 races for $1M and turned to the ten top teams and offered to sell it to them for $100K each. All but one turned him down because they thought they could use that money for more testing!
Lou Drozdowski:
The car that most defined the whole first half of the 1970's was the Lotus 72. It's partly because the 72 participated in as much as 6 seasons and 74 World Championship races while winning 20 Grand Prix, 2 driver championships and 3 constructor titles. Designed by Maurice Phillipe and supervised by Colin Chapman the 72 would bring many unique and revolutionary changes to formula one.
It's wedge shape was taken from the ill fated type 56 and rule changes would see the first side mounted radiators and air box fitted to improve aerodynamic flow. All 4 brake systems were now inboard to take advantage of un sprung weight. Anti dive and anti squat geometry along with a full rear wing would ensure a constant road clearance irrespective of fuel load under acceleration or braking.
The 72 would make it's first appearance in Spain 1970...teething troubles would see drivers Rindt and Miles struggle and the following BDRC trophy race at Silverstone would also bring poor results. After modifications the 72 finally came good with Rindt winning four consecutive races and insure his huge lead in the drivers standing. ld
BDA:
Were rule changes required to allow side mounted radiators?
The late '60s and early '70s was a period of a perfect storm in racing. Huge simultaneous advances in aerodynamics, engines, and tires made for quantum leaps on performance and Chunky was at the forefront of the first two.
Lou Drozdowski:
--- Quote from: BDA on Saturday,December 20, 2014, 07:18:02 AM ---Were rule changes required to allow side mounted radiators?
No not required...Sorry for the misconception, the issue of keeping the weight towards the rear was really the main reason. With fuel bladders mandatory and a good frontal area for aero to begin with, more rear weight bias was needed for traction. The following season would see side impact crush sections required and most teams went away from frontal radiators. ld
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